iEntry 10th Anniversary
About
Videos
Subscribe RSS
Comment RSSMassive T-Mobile G1 Online Ad Push
10.11.08 # 20:17 # G1 News # No CommentT-Mobile have forked out over $1.5 Million USD’s in what is known as “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history, which will collect 1 billion impressions during November 10th-11th on some of America’s top ranking sites such as TMZ and AOL music.
It is reasoned that the advertisement campaign has aimed for early Christmas present bargains, and that the campaign will reach nearly 85 million internet users.
A press release by the Platform-A was released today, which contained the following;“The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer,†said Lynda Clarizio, President of Platform-A. “It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way.â€
Following up from the announcement, T-Mobile released the following statement about their ad campaign; “The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S. consumers possible,†said Brett Dennis, director, branded entertainment and media management, T-Mobile USA. “The groundbreaking experience of the T-Mobile G1 is really what motivated us to pursue this exceptional online advertising program.â€
Platform-A is an advertisement subsidiary of AOL which utilizes all types of digital media to create a thematic ad campaign over AOL branded websites.
This entry was posted by 
Leave a comment!